FEMSA
FEMSA Sustainability Pages: Ethics & Values, People, Community, Planet
FEMSA Renewable Energy Site
FEMSA Sustainability Reporting
CEF Lead Executives
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VICTOR TREVIÑO
Director of Energy and Sustainability
Victor M. Treviño has served as Director of Energy and Sustainability at FEMSA since 2010. From 2010 to 2017 he was Director of Energy and Environment at FEMSA. He previously was Engineering Manager at Cuauhtémoc Moctezuma Brewery from 2000-2010, and Automation Specialist in Hylsa, SA de CV from 1981-2000. He served as President of the Institute of Environmental Protection of Nuevo León during the period 2013-2014 and is currently a member of the Board. Victor was educated as an Electronics and Communications Engineer from ITESM in Monterrey México and received his MBA from EGADE Business School.
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JOSE ZAVALA
Chief Sustainability and Social Responsibility Officer
José Zavala is the Chief Sustainability and Social Responsibility Officer for FEMSA’s Commercial Division, including OXXO convenience stores, OXXO GAS gas stations, CRUZ VERDE pharmacies, BARA discount markets, and Doña Tota Specialty’s fast food restaurants. José has served in this role for the past 9 years. In this role, he develops projects to: enhance the wellness and life quality of FEMSA employees; drive emissions reduction, energy efficiency, renewable energy, waste reduction, water efficiency, green mobility, LEED green building; and boost supplier development, value chain engagement, and neighborhood wellness. José has been a part of FEMSA’s commercial division for 20 years.
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DARÍO OCHOA
Director, Corporate Affairs, Coca-Cola FEMSA
Darío Ochoa has an MBA with a specialization in International Management and Environmental Resources. He has more than 17 years of experience in the consumer, investment and transformation sectors. His professional career began at Cervecería Cuauhtémoc, as a Market Developer and Route Planner. In 2012, he joined Coca-Cola FEMSA as Head of Environmental Projects, implementing projects focused on the environmental sustainability of the business; took responsibility as Manager of Regulatory Affairs and Institutional Relations, Mexico Division. In early 2019, he was appointed Director of Corporate Affairs, a position he has held to date.
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ADRIAN INGUANZO
Director of Strategic Sourcing
Adrián is currently responsible for the Strategic Sourcing Solution in FEMSA, which aims to develop sourcing projects that represent value to its Business Units based on transversal collaboration teams across FEMSA. With over 25 years of experience in FEMSA, Adrián has been part of the leading team that has designed, developed and transformed the Procurement function in some of FEMSA’s Business Units focusing on an End-to-End process perspective and moving up the addressable spend. Adrián is a team player with a people-oriented profile who strives to get the best results from the teams he works with. Takes pride and pleasure from a job well done and is always curious for the next best thing. He is from Monterrey, México and is married and has four children. Holds an MBA Degree from EGADE Business School and a Mechanical Engineering BA from UANL in Monterrey.
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LUIS RAMIREZList Item 1
Winner CEF Leadership Program (2015)
Sustainability Manager
Originally a chemical engineer from Monterrey Tech, Luis Fernando Ramirez has served as the Sustainability Manager for FEMSA since 2011, working on several initiatives such as: corporate sustainability strategy, sustainable sourcing programs, innovation strategy, entrepreneurship programs, and more. Prior to FEMSA, Luis worked for CO2 Solutions—a consultancy focused on emission reduction projects and carbon trading around the world. Luis also participates as a board member and advisor of several startups, NGOs and renewable energy developers in Mexico and Latin America.
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GABRIEL GONZÁLES
CEFNext
Sustainability Manager
Gabriel González has responsibility for assuring the integration of the concept of sustainability, its risks and opportunities into the business strategy across 12 countries. He is a seasoned veteran in social value creation within corporations. With 17+ years of experience in HR and Sustainability, he is committed to contribute to the economic, social and environmental value of companies. As part of his role, Mr. González steers the sustainability governance of FEMSA, its sustainable mobility committee and the business integration of circular economies. Mr. González holds an MBA in HR Management from UANL, a MSc. of Sustainability from Universidad Regiomontana and has a background in Industrial Engineer with a BSc. from Tec de Monterrey.
Sustainability Goals
Sustainability Goals
Outstanding Goals
- Source 85% of electricity in Mexico from renewable source (Sourced 77.6% of electricity in Mexico from renewables in 2020)
Ongoing Sustainability Goals
- Achieve efficiency of 1.5 liters of water for every liter of beverage produced (no target year)
2030 Sustainability Goals
- Achieve neutral water balance
- Zero operational waste to landfill
- Create PET bottles that include at least 50% recycled content
- Collect as many PET bottles as are sold by Coca-Cola FEMSA
Latest Sustainability Reporting
Highlights
- 62.4% of total electricity consumption was from renewable sources in 2023 (2,003 GWh).
- 73.4% of total operational waste was diverted from landfills in 2023 (2019 baseline), up from 68.7% in 2022.
- 37% of raw materials used in products and packaging was of recycled origin.
- In 2023, shifted packaging material in a Colombia bottling plant to 100% recoverable materials, significantly reducing waste, increasing production capacity, and recouping the investment in eight months.
- Coca-Cola FEMSA used 1.42 liters of water per liter of beverage produced in 2023, a 17.4% improvement since 2016.
- Coca-Cola FEMSA successfully allocated 100% of both its Green Bond and Sustainability-Linked Bond to finance green projects.
- 69% of procurement purchases in all business units were from local suppliers.
- Women made up 30% of executive positions and 44% of total workforce in 2023 (up from 41% in 2022).
- Third consecutive year on the
Bloomberg Gender Equality Index for FEMSA, and the fifth consecutive year for Coca-Cola FEMSA.
Latest Sustainability Reporting
2023
THE COCA-COLA COMPANY — Launched a new sustainability-focused venture capital fund along with eight global bottling partners, including CEF member FEMSA. This $137.7 million fund will prioritize five areas: packaging, heating and cooling, facility decarbonization, distribution, and supply chain. The fund will be managed by “seed-to-growth” venture capital firm Greycroft, and will invest in companies at the point of commercialization. (July 2023)
2021
Issued a $783 million sustainability linked bond and published its Sustainability Linked Bond Framework aligned to its overall sustainability strategy priorities for 2030. (April 2021)
2019
FEMSA was selected for third consecutive year to the Dow Jones Sustainability MILA Pacific Alliance Index, comprised of best-in-class companies in the area of sustainability with business in Mexico, Colombia, Peru, and Chile. Coca-Cola FEMSA remains the only Latin American beverage company included in the Dow Jones Sustainability Emerging Markets Index for the 7th consecutive year; and for the third year, it is also part of the Dow Jones Sustainability MILA Pacific Alliance Index.